DISCOVER EMBRACING PURE JOY'S STORY

Hello there! Welcome to Embracing Pure Joy! Thank you so much for supporting my small business. I'm so grateful for each and everyone of you. 

Allow me to introduce myself. My name is Crystal, the owner of Embracing Pure Joy. I left my home in Alaska to join the Navy in 2016 and met my husband during the service. I've always had this dream of starting my own business that allows me to spend more time with my family. I'm a dreamer and he's more practical. Having a dreamer mindset helps me see big possibilities and take risks, while my husband's practical nature ensures things stay grounded and realistic. Because of this personality difference, this allowed me to start this business the right way. 

I chose to name my business Embracing Pure Joy because my Dad has always told me that my name, Crystal Joy, meant pure joy. Growing up, people have always told me that I always had a smile on my face and always looked happy whenever they see me. That's how I got my nickname, Happy! I guess you could say I embraced pure joy! Embracing Pure Joy also reminds me that walking with the Lord and putting my full faith in Him has brought so much joy into my life. 

At Embracing Pure Joy, fashion is not just a business, it's a passion.  I am dedicated to bringing you the latest styles that will make you feel confident and beautiful. I believe that fashion should be fun,  inspire confidence and joy in everyday life. I hope that I can help you feel that confidence and joy!